Privacy Policy
The Friends of the Wisdom Hospice Limited

The Friends of the Wisdom Hospice Limited (FOWH) is committed to protecting the privacy of everyone who supports our work throughout fundraising, retail or lottery activities including our staff and volunteers. This statement explains what personal data we collect and process, how we collect it, whom we share it with, and why we do so. It also explains the steps we take to keep data secure.

If you have any questions about this privacy statement or our privacy and data processing in general, please contact our Data Protection Officer, Martyn Reeves, or 01634 831163 or write to him at The Friends of the Wisdom Hospice Limited, High Bank, Rochester ME1 2NU.

Personal data?

By personal data, we mean any information that might allow you to be identified, such as your name, address, date of birth, credit card details, I.P. address, photo or video image or voice recording.

Who are we?

We are The Friends of the Wisdom Hospice Limited (Charity No. 284894), a charity that supports The Wisdom Hospice covering Medway and Swale. Our registered office address is at The Wisdom Hospice, High Bank, Rochester, ME1 2NU.

How do we collect personal data from you?

We may collect personal information about you when you take part in one of our fundraising events or challenges, make a donation, play our lottery or raffles, buy items in our shops, apply to work or volunteer with us or use our website. Our current lawful basis for collecting personal information is contained within Schedules 2 and 3 to the Data Protection Act (1998).

What type of information is collected about you?

Fundraising, visiting our shops and playing our lottery

The personal information we collect about you for the purposes of our fundraising, lottery and retail activities might include your name, address, email, phone number, date of birth, I.P. address, photo or video image and financial information such as credit card details. You may appear in still images or video footage using Closed Circuit Television (CCTV) that is used on some hospice sites for security purposes.

Using our website

If you use our website, we will store data about your internet browser, I.P. address, the timings of your visits, and a record of which pages you looked at.

Use of 'cookies'

Like many other websites, the FOWH website uses 'cookies'. Cookies are small files stored on your computer that allow websites to recognise you when you visit. They store data about your browsing history but will not identify you as an individual. This helps us to improve our website and deliver a better more personalised service.

You can switch off cookies in your browser preferences but doing so may result in a loss of functionality when using our website. To see how we use cookies, and what they are please refer to our Cookies Policy. This page also includes instructions on how to disable cookies if you don't want them to be used. By using our website and services you agree to be bound by the terms of this statement.

Links to other websites

The FOWH website may include links to other sites, not owned or managed by us. We cannot be held responsible for the privacy of information collected by the website not managed by us.

How we use your information

We may use your information for any of the following depending on our relationship with you.

For our fundraising, retail and lottery services we may collect data in order to provide you with products and services (sometimes as part of a contract), process a donation you have made, send you newsletters and other communications about our work or to allow you to take part in events.

We may occasionally use desk research and profiling to identify potential donors and help us better understand our current donors. Such information is compiled using the information you have provided and publicly available data. External sources could include Companies House, social media platforms, newspaper articles, and wealth listings. We may also use profiling to produce short biographies of individuals where they are due to meet with a staff member or attend an event.

We carry out research such as this in order to better understand donor motivations and preferences, with the aim of greater engagement with our supporters. By better understanding our donors we are able to tailor appropriate requests for support and ensure our approaches are relevant and consequently more effective.

We always seek to ensure that any research or profiling is done in a way that does not unreasonably or unexpectedly intrude on an individual's privacy. We also endeavour to make sure that in accordance with fair and lawful processing requirements under current legislation, individuals are made aware of the purposes for which we may collect and process their personal data at the earliest reasonable opportunity.

We respect your rights of privacy and are happy to provide further information about any Profile details that we may hold about you in accordance with your data subject access rights under current legislation.

In accordance with those rights, you may also at any time request that we update, correct or delete any Profile information that we may hold about you and/or no longer use it for direct marketing or fundraising purposes.

We collect personal data about job applicants and employees for administrative purposes and in order to comply with employment and safeguarding legislation, such as referrals to the Disclosure and Barring Service.

We collect personal data from our volunteers for administrative purposes and to comply with safeguarding legislation, such as referrals to the Disclosure and Barring Service.

Who has access to your information?

We will never sell or swap your details with third parties. We may share data you provide with trusted third parties, subcontractors, our regulators, and with law enforcement authorities.

Your consent is important

For direct marketing communications, we collect data only with your explicit consent, which you may withdraw at any time. We will enable you to record your preferences using tick boxes at various points when we communicate with you.

On correspondence requesting consent from you we will ask what types of communication you would like. Please see below further detail on what you would expect to receive for each type of communication:

Appeals and fundraising

Requests for financial support through mailings such as in-memory appeals. Updates on new and existing fundraising initiatives.

Lottery and Raffles

Information regarding Your Hospice Lottery. Raffle tickets for the hospice raffle.

Hospice Events and Challenges

Information on a selection of hospice organised events i.e. Colour Run, Wander with Wisdom, Lights for Love, etc. Information on places in challenge events i.e. London Marathon, bespoke walks and bike rides etc.

Volunteering opportunities

Volunteering information including current vacancies.

Information about hospice services

Information about various hospice services both existing and new developments.

Hospice news and publications

Newsletter mailings (Words of Wisdom) and any interim updates from the hospice.

Accessing and updating your information

We care about the accuracy of the information we hold about you. If you believe any information about you is incorrect or out of date, please contact us.

Fundraising, Volunteering and Retail: 01634 831163 email:


At FOWH we take your security and privacy seriously. When we collect your personal information, we use a variety of technical processes to prevent unauthorised access including firewalls, digital surveillance, and encryption.

Any sensitive information you send to us (such as credit card details) will be encrypted. Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

If you are 16 or under

In some circumstances, we may need to know if you are aged 16 or under and may refuse certain services, products, or events unless we have your parent/guardian’s permission.

Your right to lodge a complaint with a supervisory authority

If you believe that we breached your privacy in any way, we urge you in the first instance to contact our Data Protection Officer. If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office at the address below:

Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Tel: 0303 123 1113 (local rate) 01625 545 745 (national rate)

Changes to this policy

We may amend our privacy policy from time to time, so please check back every so often for updates.

This policy was last updated in January 2020 by Martyn Reeves. 

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